Leftloft's Design Marathon at Fabbrica del Vapore
On September 10, 2016, Fabbrica del Vapore was the venue for a 10-hour Design Marathon organized by Leftloft during Touchpoint. This event, part of the XXI Triennale di Milano, took place from 10 am to 8 pm and featured discussions and panels led by Leftloft's founders: Andrea Braccaloni, Francesco Cavalli, Bruno Genovese, and David Pasquali. The marathon began with a poetic introduction to design by Thierry Brunfaut and Fabian Jean Villanueva from Base Design. Architect Mario Piazza explored graphic signs, while Marco Cendron shared insights on the Fornasetti case study. Francesco Valtolina presented the brief Riviera project, and a roundtable on restaurant communication design featured Francesco Pacifico, Yoji Tokuyoshi, and Stefano Maffei. Afternoon speakers included Giacomo Spazio, Alessandro Busseni, Robert Reboti, and Sergio Menichelli.
Key facts
- Leftloft hosted a 10-hour Design Marathon on September 10, 2016
- Event took place at Fabbrica del Vapore in Milan
- Part of Touchpoint. Co-design Experiments for the XXI Triennale di Milano
- Coordinated by Leftloft founders Andrea Braccaloni, Francesco Cavalli, Bruno Genovese, David Pasquali
- Thierry Brunfaut and Fabian Jean Villanueva of Base Design gave the first presentation
- Base Design's clients include MoMA, Adidas, and JFK Airport
- Mario Piazza spoke on graphic signs as models of possession and form evolution
- Marco Cendron of POMO presented the Fornasetti case history
- Francesco Valtolina introduced the editorial project Riviera at Istituto Svizzero di Milano
- Roundtable on design in restaurants featured Francesco Pacifico, Yoji Tokuyoshi, and Stefano Maffei
- Afternoon speakers included Giacomo Spazio, Alessandro Busseni, Robert Reboti, Sergio Menichelli
Entities
Artists
- Andrea Braccaloni
- Francesco Cavalli
- Bruno Genovese
- David Pasquali
- Thierry Brunfaut
- Fabian Jean Villanueva
- Mario Piazza
- Marco Cendron
- Francesco Valtolina
- Francesco Pacifico
- Yoji Tokuyoshi
- Stefano Maffei
- Giacomo Spazio
- Alessandro Busseni
- Robert Reboti
- Sergio Menichelli
- Ginevra Bria
Institutions
- Leftloft
- Base Design
- MoMA
- Adidas
- JFK Airport
- POMO
- Fornasetti
- Istituto Svizzero di Milano
- Ristorante Tokuyoshi
- Politecnico di Milano
- Polifactory
- Studio
- La Repubblica
- Isisuf – Istituto Internazionale di Studi sul Futurismo
- Artribune
- Touchpoint. Co-design Experiments
- XXI Triennale di Milano
- Fabbrica del Vapore
Locations
- Milan
- Italy
- Fabbrica del Vapore
- New York
- Istituto Svizzero di Milano