Le Toy Factory: Ralphie Choo and Alberto Boltad Launch Avant-Garde Shoe Capsule in Madrid
In October 2023, Le Toy Factory debuted in Madrid, merging cutting-edge fashion with traditional craftsmanship. Founded by Spanish singer-producer Ralphie Choo and designer Alberto Boltad, who has styled artists such as Alice Wonder and Barry B, the brand offers a limited-edition capsule collection featuring handcrafted shoes from Almansa, Albacete. The name symbolizes a commitment to artisanal roots and playful pop culture, with each shoe regarded as a "pieza de colección." Influences range from cult films to pop legends like Bowie and Prince. The launch campaign, executed by PAN Creative Studio, showcased a theatrical vibe. Upcoming offerings will include jewelry and clothing, as Le Toy Factory aspires to create a broader creative universe beyond just footwear.
Key facts
- Le Toy Factory is a new project by Ralphie Choo and Alberto Boltad.
- The debut capsule collection of handmade shoes was presented in Madrid last October.
- Shoes are produced in Almansa, Albacete province, a historic Spanish footwear district.
- The brand's name plays on the duality of artisanal tradition and pop irreverence.
- Each shoe is described as a 'pieza de colección' (collectible piece).
- Imagery references films by Brian De Palma and Alejandro Jodorowsky, and pop icons like Bowie, Prince, Michael Jackson, Björk, and Elton John.
- The campaign was curated by PAN Creative Studio (Madrid).
- Current shoe models include Cocteau, Baby Dream, Mong Tong, Pedro Navaja, and Rocco.
- A jewelry line and future apparel are announced.
- The brand emphasizes a playful digital presence, with the shopping cart called 'i tuoi giocattoli'.
Entities
Artists
- Ralphie Choo
- Alberto Boltad
- Alice Wonder
- Barry B
- Brian De Palma
- Alejandro Jodorowsky
- David Bowie
- Prince
- Michael Jackson
- Björk
- Elton John
Institutions
- Le Toy Factory
- Boltad
- PAN Creative Studio
Locations
- Madrid
- Spain
- Almansa
- Albacete