LDR22 Opens Milan Boutique Showroom Merging Fashion, Entertainment, and Art

LDR22, a boutique showroom agency founded by celebrity matchmaker Lucio Di Rosa in 2023, has opened its second location in Milan at Palazzo Meli Lupi di Soragna, following its first agency in Los Angeles. The Milan space at Via Manin 13, which previously housed Galleria Milano (now relocated as Fondazione al Corvetto), aims to bridge fashion brands, entertainment, and international celebrities. It features a long-term partnership with Fornasetti and an art program called LDR22 Art Glance curated by Jessica Tanghetti. For the opening, the showroom hosted a diffuse exhibition titled "What Matter(s)" by Mattia Bosco, running until March 31. Di Rosa, whose grandfather Attilio Di Rosa was a painter, credits his passion for art to Gianni Versace's Milan home. The space plans to host rotating exhibitions by national and international artists, including emerging talents and academy students, with a philanthropic approach.