LCDC Seoul Pop-Up Store at Seoul Living Design Fair 2026
At the Seoul Living Design Fair 2026, held at COEX, LCDC SEOUL presented an immersive pop-up store, co-produced with Ephemera. The space integrated coffee, food, and media art under a unified brand theme. STUDIO OKGO managed the entire project—from strategy and key visuals to spatial design, signage, product, packaging, and construction—creating a compact LCDC universe that guides visitors toward the Seongsu flagship store.
Key facts
- LCDC SEOUL Pop-Up Store was presented at the Seoul Living Design Fair 2026 at COEX.
- The pop-up was co-produced with Ephemera.
- The space combined coffee, food, and media art.
- STUDIO OKGO handled strategy, key visuals, spatial design, signage, product, packaging, and construction.
- The design aimed to lead visitors to the Seongsu flagship store.
- The project was showcased on Behance.
Entities
Institutions
- LCDC SEOUL
- Ephemera
- STUDIO OKGO
Locations
- Seoul
- South Korea
- COEX
- Seongsu