Laurianne Froesel's PATCH Branding Blends Minimalism with Versatility
Laurianne Froesel designed the visual identity for PATCH, a platform enabling individual designers and small businesses to turn sketches into finished designs without bulk orders. The branding features a minimalist logo in a super bold sans-serif font with a subtle bulge effect for dynamism. Secondary logos in blue, red, and white reinterpret the brand through thick strokes and crest-like emblems, ensuring adaptability across stickers and promotional materials. A distilled version using the letter 'P' alone is optimized for app icons. The design balances boldness and versatility, reflecting PATCH's mission of affordable, quality design. Froesel's work is showcased on Behance.
Key facts
- Laurianne Froesel designed the PATCH branding.
- PATCH helps individual designers and small businesses turn sketches into polished designs.
- PATCH does not require bulk orders, ensuring affordability.
- The primary logo uses a super bold sans-serif font with a bulge effect.
- Secondary logos use blue, red, and white with thick strokes and crest-like shapes.
- A distilled version uses the letter 'P' alone for app icons.
- The branding is designed for adaptability across stickers and promotional materials.
- Froesel's work is available on Behance.
Entities
Artists
- Laurianne Froesel
Institutions
- Behance