Launchlabs Sofia Rebrands as Business Redesign Studio
In 2019, the Sofia-based studio launchlabs underwent a comprehensive rebranding after joining the international launchlabs network. The redesign encompassed positioning, business strategy, and brand identity. The team aimed to position the global brand locally while simplifying their abstract innovation services. After months of research and client feedback, they defined launchlabs as a "business redesign studio" guiding companies through "business as unusual." The project involved strategy and positioning by Kristina Petrova, Rosen Terziev, and Elina Zheleva; creative direction and graphic design by Ivaylo Nedkov, Atanas Giew, and Tsvetislava Koleva; motion graphics by Atanas Giew and Alex Zhelyazkov; and client service by Vera Schwartz.
Key facts
- launchlabs Sofia rebranded in 2019 after joining the international launchlabs brand.
- The rebranding included repositioning, strategy, and visual identity.
- The studio simplified its product to be understandable to a broad audience.
- launchlabs defines itself as a 'business redesign studio'.
- The tagline is 'guiding companies through business as unusual'.
- Strategy and positioning were handled by Kristina Petrova, Rosen Terziev, and Elina Zheleva.
- Creative direction and graphic design were by Ivaylo Nedkov, Atanas Giew, and Tsvetislava Koleva.
- Motion graphics were created by Atanas Giew and Alex Zhelyazkov.
Entities
Artists
- Ivaylo Nedkov
- Atanas Giew
- Tsvetislava Koleva
- Alex Zhelyazkov
Institutions
- launchlabs
- launchlabs Sofia
Locations
- Sofia
- Bulgaria