Laufen Unveils VITREON Material and New Bathroom Vision at Milan Design Week 2026

At Salone del Mobile and Fuorisalone 2026, Swiss brand Laufen presents a multi-layered narrative exploring the evolution of the bathroom. Central to the presentation is VITREON, a new material combining the structural strength of steel with the surface quality of glass, enabling dynamic interactions with light and color. At Salone, Laufen's stand is structured around a central agora with immersive layers where products are displayed as part of a spatial choreography. The bathroom is redefined as an architectural environment shaped by perception and daily rituals. At Fuorisalone, Konstantin Grcic's installation 'When Time Becomes Material' inside a cylindrical wooden structure introduces the PAR collection, designed to evolve with users over time through 'silent functionality.' Additionally, Laufen's collaboration with Kartell enters a new chapter under creative director Ferruccio Laviani, featuring VITREON and pieces like the beauTwash with a T-shaped structure, and a reinterpretation of Kartell's iconic Componibile as a column washbasin. The narrative positions the bathroom as a sensory and expressive space, moving beyond technical necessity.