Lateral Creative Hub's 'F*ck2020' Calendar Mocks a Difficult Year
Milan-based creative studio Lateral Creative Hub has released a limited-edition 2021 calendar titled 'F*ck2020'. Designed by Creative Director Francesco Fallisi, the table calendar takes the form of a leporello with pages of varying sizes, each month featuring a different original illustration and a wish, all infused with color and irony. Initially conceived as a self-promotional gift for clients, the calendar gained such traction on social media that the studio decided to sell it. The project channels the collective desire to turn the page on a painful year through design and creativity.
Key facts
- Lateral Creative Hub is based in Milan, Italy.
- The calendar is titled 'F*ck2020'.
- It is a limited-edition table calendar in leporello form.
- Each month has a different illustration by Francesco Fallisi.
- The calendar was initially a self-promotion gift for clients.
- Due to social media success, it is now also sold.
- The design includes varying page sizes and a variety of colors.
- The key message is 'F*uck2020'.
Entities
Artists
- Francesco Fallisi
Institutions
- Lateral Creative Hub
Locations
- Milan
- Italy