Latakia's beach clubs and bikinis signal a new era for post-Assad Syria
Monocle reports on Latakia, Syria's main port, as it tests a new life after the fall of Bashar al-Assad. The city, once a political power base for the Assad regime, now sees women in bikinis at private beach clubs while public beaches enforce modest dress codes. Ahmed al-Sharaa, leader of Hayat Tahrir al-Sham, was appointed president in January 2025. The tourism ministry issued rules in June 2025 requiring modest swimwear at public beaches but allowing Western-style swimwear at private resorts. New beach clubs like Hola, owned by Manaf Kaddour, attract locals and visitors from Damascus, Aleppo, and Idlib. The tourism police, led by Osama Marandi, includes 225 officers (50 women) and aims to provide security without being a morality police. Syria signed tourism investment contracts worth €1.3bn last year. The US lifted sanctions on Syria during Donald Trump's Gulf visit in 2025. Despite optimism, residents express caution, with one saying, 'We need time to fully trust these new guys.'
Key facts
- Latakia was a political power base for Bashar al-Assad and his Alawite followers.
- Ahmed al-Sharaa was appointed president in January 2025.
- Tourism ministry rules from June 2025 require modest swimwear at public beaches but allow bikinis at private resorts.
- Hola beach club opened on Côte d'Azur Road, owned by Manaf Kaddour.
- Tourism police in Latakia number 225 officers, including 50 women, led by Osama Marandi.
- Syria signed tourism investment contracts worth about €1.3bn last year.
- The US lifted sanctions on Syria during Donald Trump's Gulf visit in 2025.
- Entrance fees for private beach clubs are about €4 for children and €9 for adults.
Entities
Artists
- Bashar al-Assad
- Ahmed al-Sharaa
- Manaf Kaddour
- Abdul Wahed Daboul
- Osama Marandi
- Rama Ghanem
- Caroline Chrakiam
- Kanz
- Karim Morcos
- Ilyas Karkhour
- Donald Trump
- Reem al-Sawas
Institutions
- Hayat Tahrir al-Sham
- Hola beach club
- Afamia Hotel Resort
- Rotana
- Monocle
- Abu Ghassan Pub
- Blue Beach
- Virgin Mary Armenian Church
- Ugarit
- Qalaat Sahyun
- The National Museum
- Souq al-Safan
- X Public House
- Radio Latakia
- Aleppo International Airport
Locations
- Latakia
- Syria
- Aleppo
- Damascus
- Idlib
- Côte d'Azur Road
- Blue Beach
- America Street
- Russia
- UAE
- Gulf
- United States
- Turkey
- United Kingdom
- Europe
Sources
- Monocle —