Landor Australia Rebrands Petbarn with Kinetic Motion System

Landor Australia has introduced a fresh visual identity for Petbarn, the top pet care retailer in Australia, characterized by lively pet motion graphics and inviting yellow hues. Spearheaded by Abi Singmin and Marco Palmieri, this initiative departs from conventional static retail branding by integrating dynamic elements throughout the design. Custom line art depicting animals that stretch, leap, and frolic appears on digital displays and printed signage, while the wordmark features soft, rounded letters reminiscent of animal forms. A vibrant yellow backdrop ties all elements together, complemented by warm secondary colors on packaging and mobile applications. The identity showcases animated graphics and short looping clips that highlight pet characteristics, ensuring visibility across various formats, from app icons to large store signage. This branding system encompasses storefronts, packaging, staff attire, and digital platforms, establishing a friendly and energetic image for Petbarn in the Australian market. The project illustrates how thoughtful retail branding can harness motion to evoke warmth, with clear layout guidelines that present complex pet care information effectively. Full brand specifications and motion reels can be found in Landor Australia's portfolio.