Land Rover Range Rover SV Ultra: Invitation-Only Ultra-Luxe SUV

Land Rover has unveiled the Range Rover SV Ultra, a new top-of-the-line variant available exclusively by invitation. The SV Ultra sits above the SV and SV Black in the lineup, featuring unique exterior and interior upgrades. Externally, it sports an exclusive Titan Silver finish with Satin Platinum Atlas and Silver Chrome accents, plus 23-inch alloy wheels with new center caps. Inside, the cabin is upholstered in duo-tone Orchid White and Cinder Grey Ultrafabric with laser-crafted patterns, rattan palm veneer, and an open-pore finish. The headline feature is the world-first SV Electrostatic Sound system, using 21 lightweight electrostatic speakers integrated into the seats, headliner, and floor. Two powertrains are available at launch: a hybrid-assisted 3.0 flat-six (454 hp) and a 4.4-liter V-8 (519 hp), with an all-electric version planned later. Pricing has not been announced but is expected to exceed the SV's starting price of $219,500. Purchase requires an invitation from Land Rover.