Lamborghini Launches 'With Italy, For Italy' Photo Project Celebrating 20 Regions

Automobili Lamborghini has launched 'With Italy, For Italy – 21 views for a new drive', a photographic project celebrating Italy's landscapes and aiming to boost the country after the Covid-19 emergency. Katia Bassi, Chief Marketing & Communication Officer, stated that social responsibility is part of the company's business model, citing earlier conversion of production to make masks and visors. The project invites 20 top Italian photographers to capture each of Italy's 20 regions alongside Lamborghini cars, plus renowned photographer Letizia Battaglia to interpret her hometown Palermo. Artistic direction is by Stefano Guindani, a fashion and lifestyle photographer, who selected talents from diverse fields including photojournalism, documentary, music, fashion, and landscape photography. The photos are being shared on Lamborghini's social media channels. Bassi described the initiative as having great cultural and social value, an act of love and gratitude for Italy.