Laboratorio Olfattivo: Italian Niche Perfumery Blends Art and Accessibility
Established in 2009 by Daniela Caon and Roberto Drago, Laboratorio Olfattivo is an Italian niche fragrance brand that champions artistic diversity. The company partners with renowned perfumers such as Jean-Claude Ellena, Lucien Ferrero, and Dominique Ropion for its Masters' Collection. In addition, Caon and Drago run Kaon, which introduced Kaon Lab in 2014, creating various lines and private labels, including Maison Tahité and Anthologie by Lucien Ferrero. Maison Tahité focuses on sustainable packaging, whereas Anthologie incorporates Braille on its recycled paper. Their offerings consist of Laboratorio in Bianco, Laboratorio in Fiore, Laboratorio in Nero, Masters' Collection, and Viaggio in Italy. The brand encourages experiential retail in Rome, Milan, and Turin. Luigi Greco, a photographer from Moncalieri, graduated from IED Turin in 2020.
Key facts
- Laboratorio Olfattivo was founded in 2009 by Daniela Caon and Roberto Drago.
- The brand aims for elegance, quality, and originality at a coherent price.
- Creative director Roberto Drago collaborates with master perfumers Jean-Claude Ellena, Lucien Ferrero, and Dominique Ropion.
- Kaon, the distribution and production company, was founded by Caon and Drago.
- Kaon Lab was established in 2014 to produce own lines and private labels.
- Maison Tahité uses fully sustainable and recyclable packaging.
- Anthologie by Lucien Ferrero features Braille on its packaging.
- Laboratorio Olfattivo has collections including Laboratorio in Bianco, in Fiore, in Nero, Masters' Collection, and Viaggio in Italy.
- The brand holds events in Rome, Milan, and Turin.
- Photographer Luigi Greco, born in Moncalieri, graduated from IED Turin in 2020 and his project 'Missing Ring' is in the Mufoco collection.
Entities
Artists
- Daniela Caon
- Roberto Drago
- Jean-Claude Ellena
- Lucien Ferrero
- Dominique Ropion
- Luigi Greco
Institutions
- Laboratorio Olfattivo
- Kaon
- Kaon Lab
- Maison Tahité – Officine Creative
- Anthologie by Lucien Ferrero
- IED Torino
- Mufoco
Locations
- Italy
- Rome
- Milan
- Torino
- Moncalieri (TO)