La relazione generosa: guida alla collaborazione con filantropi e mecenati

Elisa Bortoluzzi Dubach and Chiara Tinonin published "La relazione generosa. Guida alla collaborazione con filantropi e mecenati" (Franco Angeli, Milan 2020, 188 pp., €23). The book challenges stereotypes about philanthropy, arguing that donors offer opportunities for cultural engagement, not just money. It distinguishes philanthropy from sponsorship, noting sponsorship is a contract for visibility while donation is a spontaneous act. The authors emphasize that philanthropy is not democratic—patrons allocate funds arbitrarily, which is a strength allowing creative freedom. They warn against the "rancorous syndrome" where recipients resent donors, and stress the importance of stewardship. The book advocates for systemic collaboration among foundations, state, and market, especially post-pandemic when cultural sector jobs dropped 10.5% in Italy. Marco Enrico Giacomelli interviewed the authors for Artribune.