La Bagatelle Debuts Japanese Selvedge Jeans at Copenhagen Fashion Week
At Copenhagen Fashion Week, Malene Malling, the founder of La Bagatelle, hosted a playful event to unveil her brand's inaugural denim collection, complete with hay bales and two ponies, Egon and Frede, outside her store. The jeans, priced at $595 for the dark blue option and $650 for the lighter version, are made in Japan from Japanese selvedge denim that becomes softer over time. Launched in 2021, Malling, a seasoned publisher, designed the jeans with a slim, 'kind of men's tailored' fit, aiming for a 'strong and sexy' look rather than a 'pretty' one. Named 'Jimmy jeans' after art director Jimmy Duus, who supported her denim aspirations, the collection is part of La Bagatelle's spring 2027 ready-to-wear line. Malling emphasizes limited styles with unique fabrics, representing 'the Scandinavian girl who grew up and traveled quite a bit,' and her vision for timeless, durable pieces.
Key facts
- La Bagatelle launched its first denim line, the Jimmy jeans, during Copenhagen Fashion Week.
- The launch event featured hay bales and two ponies named Egon and Frede outside the shop.
- The jeans are made in Japan from Japanese selvedge denim.
- Prices are $595 for the dark blue and $650 for the lighter pair.
- The fit is slim and 'kind of men's tailored,' designed to be 'strong and sexy.'
- The jeans are named after Jimmy Duus, an art director who encouraged Malling's denim dream.
- Malling founded La Bagatelle in 2021 after a career in publishing.
- The brand focuses on limited styles made from unique fabrics sourced worldwide.
Entities
Artists
- Malene Malling
- Jimmy Duus
Institutions
- La Bagatelle
Locations
- Copenhagen
- Denmark
- Japan
- Oxford