L’Isola dell’Arte: neighborhood art week launches during Milano Art Week
From April 1-3, 2022, the Isola district hosted L’Isola dell’Arte during Milano Art Week, a three-day celebration comprising exhibitions, street art, open spaces, and discussions. This initiative, organized by the Distretto del Commercio Isola del Comune di Milano, is part of Isola Vivident, an urbanism project launched during Design Week 2021 in collaboration with dentsu italia agencies MKTG and dentsu X, supported by Vivident. The goal is to convert the Isola metro station into a venue for events, enhancing local business engagement. Coordinator Pier Vito Antoniazzi expressed optimism for greater collaboration. The event commenced with a roundtable led by Dario Di Vico, featuring speakers Benedetta Barzini, Davide Pizzigoni, and Marina Pugliese, with activities planned throughout 2022.
Key facts
- L’Isola dell’Arte took place April 1-3, 2022, in Milan's Isola district.
- The event is part of Isola Vivident, a brand urbanism project launched during Design Week 2021.
- Sponsor Vivident supported the initiative through dentsu italia agencies MKTG and dentsu X, and Selection.
- The roundtable 'Arte, Moda, Design e Territorio' was moderated by Dario Di Vico of Corriere della Sera.
- Participants included Benedetta Barzini, Davide Pizzigoni, Marina Pugliese, and Pier Vito Antoniazzi.
- The project aims to transform the Isola metro station into a cultural hub.
- Isola Vivident includes street art, creative messages, events, and urban furniture.
- The calendar of initiatives continues throughout 2022.
Entities
Artists
- Davide Pizzigoni
Institutions
- Distretto del Commercio Isola del Comune di Milano
- Isola Vivident
- dentsu italia
- MKTG
- dentsu X
- Selection
- Vivident
- Corriere della Sera
- Museo delle Culture
Locations
- Milan
- Italy
- Isola
- Milano