KUB Candle Brand Identity by Taisia Vystavkina

Taisia Vystavkina has designed a comprehensive brand identity for the home scent brand KUB, centered on geometric candle forms and bold colors. The project includes custom box packaging, box sleeves, scent tags, tissue paper, and shipping boxes, all featuring heavy card stock with embossed grid lines. The logo uses heavy sans serif letters, appearing on printed box sleeves and matchbooks. A bold color palette aligns clear wax tones with specific scents. The design balances angular product shapes with clean paper grids, and high-contrast ink density ensures sharpness on retail shelves. The visual system extends across various print materials, with the KUB wordmark repeated on paper wraps and safety labels. The identity aims to create a strong physical presence, with deep color fields and white space for readability. Simple grid lines organize scent notes, burn times, and wax care tips. The project demonstrates how targeted consumer branding can strengthen product identity without unnecessary embellishment. The full identity specifications and print items are available in Vystavkina's portfolio.