Korean Brand Stretch Your Story Launches Vital Collection Activewear
Stretch Your Story (SYS), a Korean performancewear label, has unveiled the Vital Collection, which showcases a vibrant red color across a range of products, including second-skin leggings, jackets, and items like the ButterMelt Layered Bra and 25" leggings. SYS aims to stand alongside other Korean fashion brands such as Gentle Monster and Ader Error, infusing K-beauty’s creativity and innovation into activewear. The brand has gained recognition through collaborations with fitness studios in New York, Miami, and Los Angeles. In late 2025, SYS organized a three-day event at WSA, reimagining it as a "Movement Lab" with fitness instructors from New York, embodying its Pulse State philosophy. SYS’s Innovation Lab creates specialized fabrics, including cooling ButterFlow, ribbed ButterEase, and soft ButterMelt, reflecting a Korean design philosophy that merges technical precision with tactile appeal.
Key facts
- Stretch Your Story (SYS) launched the Vital Collection in spring 2026.
- The collection features a fiery-red hue on leggings, jackets, and tops.
- SYS partners with fitness studios in New York, Miami, and Los Angeles.
- In late 2025, SYS held a three-day takeover at WSA as a 'Movement Lab'.
- SYS's Innovation Lab creates fabrics: ButterFlow, ButterEase, ButterMelt.
- SYS is compared to Korean brands Gentle Monster and Ader Error.
- The brand's Pulse State philosophy focuses on movement for focus and self-connection.
- SYS targets a health-conscious audience through organic wellness integration.
Entities
Institutions
- Stretch Your Story (SYS)
- Gentle Monster
- Ader Error
- WSA
- CULTURED
- SYS
- Dezeen
Locations
- New York
- Miami
- Los Angeles
- United States
- South Korea
- US