Kiss Branding Unveils Bold Identity for Lane7 Entertainment Venues

Kiss Branding has developed a detailed visual identity for Lane7, a boutique bowling and gaming venue chain. The initiative, named 'Lane7 Entertainment and Hospitality Branding Identity,' showcases a slanted wordmark against a backdrop of bold black and white, highlighted by vibrant neon pink and amber accents. The branding framework, referred to as 'Wordmark, Stamp, Spark, and Shear,' is crafted to be flexible and suitable for various physical and digital platforms. Notable physical implementations include illuminated neon signs on dark glass, custom high-gloss bowling balls, drink packs featuring striking typography and color stripes, and large screens displaying dynamic graphic patterns behind DJ setups. This design emphasizes a lively atmosphere while ensuring visibility in dim lighting. The project illustrates how effective branding can facilitate the expansion of boutique venues into larger chains while preserving their unique appeal. The complete case study can be found online at Abduzeedo.