ARTFEED — Contemporary Art Intelligence

Kingston Residents Revolt Against $425K 'Soulless' Signage

architecture-design · 2026-06-01

Residents in Kingston, New York, have expressed their dissatisfaction with new wayfinding signs, labeling them as 'bland,' 'ugly,' and 'soulless.' The $425,000 initiative, crafted by Pennsylvania's MERJE and produced by New Jersey's Forge Signworks, was financed through federal funds from the American Rescue Plan Act (ARPA). The signs, which emerged from a 2018 study by the Ulster County Transportation Council, incorporate color-coded designs for various districts. Critics have pointed out the corporate look and the decision to outsource, disregarding Kingston's vibrant arts scene. Additionally, several signs incorrectly spelled 'Ulster' as 'Uster,' a mistake Forge rectified at no cost. In protest, resident Sharon Boyd, 76, chained herself to a historic sign. Mayor Steve Noble defended the initiative, emphasizing it utilized a minor portion of the city's $17.3 million ARPA funds.

Key facts

  • New wayfinding signs installed in Kingston, NY, cost $425,000 from ARPA funds.
  • Signs designed by Pennsylvania-based MERJE and fabricated by New Jersey's Forge Signworks.
  • Design uses color-coded motifs: orange/gears for Midtown, green/window panes for Uptown, blue/bridges for Waterfront.
  • Residents describe signs as 'bland,' 'ugly,' 'soulless,' comparing them to a KIND bar wrapper.
  • Several signs misspelled 'Ulster' as 'Uster'; corrected at Forge Signworks' expense.
  • Sharon Boyd, 76, chained herself to a historic wooden waterfront sign in protest.
  • Mayor Steve Noble called a mobile mental health team to the protest scene.
  • Project originated from a 2018 Ulster County Transportation Council study on wayfinding difficulties.

Entities

Artists

  • Sharon Boyd

Institutions

  • MERJE
  • Forge Signworks
  • Ulster County Transportation Council
  • American Rescue Plan Act
  • Daily Freeman
  • Radio Kingston
  • City of Kingston

Locations

  • Kingston
  • New York
  • United States
  • Pennsylvania
  • New Jersey
  • Uptown
  • Midtown
  • Downtown
  • Waterfront
  • Ulster County
  • Hudson River Valley

Sources