ARTFEED — Contemporary Art Intelligence

Kimori Studio Designs Playful Matcha Cafe Branding with Modular Grid System

other · 2026-07-27

Kimori Studio has developed a branding system for Kimori Matcha Cat Cafe that features matcha green packaging and a modular grid design. The visual identity integrates warm matcha green paper with earthy terracotta ceramic details, resulting in striking layouts on beverage cups and takeaway bags. A friendly sans-serif typeface harmonizes traditional tea culture with contemporary grids, complemented by playful cat illustrations. All elements adhere to a vertical grid for consistent structure. Key physical components include smooth matte tea tins with custom debossed seals, soft green paper, and screen-printed designs. Menu boards and coasters emphasize whitespace and orderly grids. This branding initiative aims to enhance the experience for tea lovers discovering specialty matcha, ensuring ingredient clarity at a glance while showcasing strategic minimalism in modernizing corporate labels.

Key facts

  • Kimori Studio designed branding for Kimori Matcha Cat Cafe
  • Color palette uses warm matcha green paper stocks and terracotta ceramic accents
  • Typography uses a friendly display sans-serif typeface
  • Feline mascot illustrations are included in the design
  • All layout assets align to a vertical grid system
  • Tea tins feature smooth matte finish and custom debossed seals
  • Menu boards and coasters use generous whitespace and clean grid structures
  • The branding aims to simplify discovery of specialty matcha beverages

Entities

Institutions

  • Kimori Studio
  • Kimori Matcha Cat Cafe

Sources