Kim Ye-Ji: Olympic shooter lands Louis Vuitton editorial in W Korea

South Korean pistol shooter Kim Ye-Ji, silver medalist in the 10m air pistol event at the Paris 2024 Olympics, has been featured on the cover of W Korea's September issue wearing Louis Vuitton FW24 collection. The 32-year-old athlete, known for her cool demeanor and viral shooting videos, gained widespread attention after Elon Musk shared her competition footage on X, calling her fit for an action film. The editorial marks her first fashion shoot, styled by Louis Vuitton creative director Nicolas Ghesquière. Kim Ye-Ji's rise to fashion icon status follows her record-breaking performance at the World Championships in Baku, Azerbaijan, where she won gold in the 25m pistol event. Despite her newfound fame, she remains focused on training, stating that her priority is self-improvement through shooting. Louis Vuitton, a sponsor of the 2024 Olympics and Paralympics, continues its long-standing investment in sports, including the Louis Vuitton America's Cup. CEO Pietro Beccari emphasized that the brand's sports partnerships convey success, optimism, and dreams. Kim Ye-Ji's feature in W Korea includes social media content and an interview where she describes shooting as a sensory experience of intuition and concentration.