Kim Kardashian's Kimono Lingerie Line Photographed by Vanessa Beecroft Sparks Backlash

Kim Kardashian launched a new shapewear line called Kimono, with promotional photos shot by Italian artist Vanessa Beecroft. The images, posted on Kardashian's Instagram, show semi-nude models in a style reminiscent of Beecroft's tableau vivant works and her previous campaign for Kanye West's Yeezy sneakers. The name Kimono, however, sparked immediate backlash on social media, with critics accusing Kardashian of cultural appropriation and erasing Japanese tradition. Users launched the hashtag #KimOhNo, and many called for a name change, arguing that a kimono is a traditional Japanese garment, not shapewear. Kardashian described the line as a solution for women, offering sizes XXS to 4XL in nine skin-tone shades.