kidz studio designs KOEP hair salon identity around 45-degree cut

Kidz Studio developed a brand identity for KOEP hair salon rooted in a singular geometric principle: the 45-degree cut. All components—from the logotype to printed collateral and social media templates—stem from this guideline. The KÖP logotype is prominently displayed in white letters on a full-bleed black background, featuring a uniform weight and no embellishments. The umlaut dots above the Ö are extracted from the letter, reappearing as graphic accents throughout the design. A diagonal double-stripe symbol mirrors the 45-degree angle on business cards, appointment cards, and gift certificates, serving as a compositional element rather than mere decoration. The color scheme includes matte black, pure white, and a subtle metallic blue-grey reminiscent of a scissor blade. The tagline "We cut concepts" is emphasized as the letterforms, stripes, and die-cut edges adhere to the same 45-degree principle. Social media templates showcase black-and-white hair photography with brand text positioned at that same angle. The project is highlighted on Behance.