Khaby Lame's $975M AI Deal with Rich Sparkle Collapses
In January, TikTok star Khaby Lame signed a $975 million deal with Hong Kong-based Rich Sparkle Holdings for AI-generated videos using his likeness. Three months later, Lame has largely disavowed the company as its share price plummets. The deal, nearly a billion dollars, fell apart amid apparent disagreements and financial troubles.
Key facts
- Khaby Lame signed a $975 million deal with Rich Sparkle Holdings in January.
- The deal was for use of Lame's likeness in AI-generated videos.
- Rich Sparkle Holdings is based in Hong Kong.
- Three months later, Lame disavows the company.
- Rich Sparkle's share price is plummeting.
- Lame has 160 million followers on TikTok.
- Lame is known for silent, Chaplin-esque TikTok shorts.
- Lame is Senegalese-Italian.
Entities
Artists
- Khaby Lame
Institutions
- Rich Sparkle Holdings
- TheWrap
- MSN
Locations
- Hong Kong
- China