Kerry Docherty's memoir Selfish explores marital business conflicts and creative identity

Kerry Docherty and her husband Alex, co-founder of clothing company Faherty Brand, attended couples therapy to negotiate her salary, revealing deeper marital tensions. Alex argued he deserved higher pay as CEO working longer hours with greater commitment, while Kerry contributed cultural and community-building work. The couple eventually agreed to equal salaries, but conflicts persisted over perceived selfishness and evolving identities. Years later, Faherty Brand expanded to over 84 stores under Alex's leadership, while Kerry published memoir Selfish examining self-prioritization in business, marriage, and creativity. Their ongoing discussions about recognition and value have strengthened their relationship through increased honesty and emotional connection, though occasional score-keeping remains. The memoir adapts from personal experiences documented during a spiritual retreat in Ojai where Kerry explored creative aspirations beyond the brand.