Kerr Apartment: Adaptive Reuse in Fitzroy's Chocolate Factory
The Kerr Apartment, designed by SSdH, is a 100 m² residential unit within the historic MacRobertson's Chocolate Factory in Fitzroy, Australia. Completed in 2022, the project exemplifies adaptive reuse, converting a circa 1900s industrial landmark into apartments between 1998 and 2003. Unlike standard developments, the conversion divided warehouse spaces into 'shells' around a central atrium, sold with minimal amenities—only plumbing, fire services, and power connections—leaving owners to complete internal fit-outs. The Kerr Apartment was curated by Miwa Negoro, with photographs by Pier Carthew. The project team included Todd de Hoog, Jean-Marie Spencer, and Harrison Smart, with Bluline Projects as builder. The site acknowledges the Wurundjeri Woi-wurrung as Traditional Custodians.
Key facts
- Kerr Apartment is a 100 m² residential unit in Fitzroy, Australia.
- Designed by SSdH and completed in 2022.
- Located in the MacRobertson's Chocolate Factory, built around 1900s.
- The factory was converted into apartments between 1998 and 2003.
- Conversion created 'shells' with only basic connections; owners did internal fit-outs.
- Curated by Miwa Negoro; photographs by Pier Carthew.
- Project team: Todd de Hoog, Jean-Marie Spencer, Harrison Smart.
- Builder: Bluline Projects; Traditional Custodians: Wurundjeri Woi-wurrung.
Entities
Artists
- Miwa Negoro
- Todd de Hoog
- Jean-Marie Spencer
- Harrison Smart
Institutions
- SSdH
- Bluline Projects
- MacRobertson's Chocolate Factory
Locations
- Fitzroy
- Australia
- Wurundjeri Woi-wurrung