Katie Cadwell advises on gaining client respect after five years
In this week's edition of Creative Career Conundrums from If You Could Jobs, a woman with five years in the cultural and institutional field is looking for advice on earning respect for bigger projects. She worries that clients might see her as just a 'young do-it-all' due to her age and gender, and she’s hesitant to assert herself for fear of being called 'difficult.' Katie Cadwell, co-founder of the branding studio Lucky Dip and host of The NDA Podcast, views her situation as a 'fantastic turning point.' She recommends that the woman impress clients by going above and beyond on her current tasks, providing extra deliverables like print techniques or social media plans to demonstrate her creativity and readiness for larger roles. This column is part of a weekly series on career advice from creative experts on the It's Nice That jobs board.
Key facts
- Creative Career Conundrums is a weekly advice column from If You Could Jobs.
- The question comes from a creative with five years of experience in the cultural and institutional field.
- The reader fears being perceived as young and female limits opportunities for larger projects.
- Katie Cadwell is co-founder of branding studio Lucky Dip and The NDA Podcast.
- Cadwell advises overdelivering on current briefs to demonstrate capabilities.
- Examples include proposing print techniques, activation ideas, or social media campaigns.
- The column is published on It's Nice That's jobs board.
- The advice aims to help the reader reframe their image in clients' eyes.
Entities
Artists
- Katie Cadwell
Institutions
- If You Could Jobs
- Lucky Dip
- The NDA Podcast
- It's Nice That