K-Pop Choreographer Youngjun Choi Co-Founds AI Dance Startup MVNT
Youngjun Choi, acclaimed for his work with BTS and Seventeen, has launched MVNT, an innovative company focused on an AI platform designed to facilitate choreography. Collaborating with CEO Joon Jung, a former dancer and tech entrepreneur, the venture secured $200,000 in seed funding last year and aims to raise $1 million in its next funding round. MVNT, which has attracted 1,100 users and generated over 2,000 dance routines, is partnering with Epic Games to create an AI application that translates music into dance using Unreal Engine. Choi envisions AI as a supportive tool that enhances the artistic process while addressing choreographers' intellectual property concerns.
Key facts
- Youngjun Choi co-founded MVNT with Joon Jung to build an AI system for programmable dance.
- MVNT received $200,000 in seed funding from Mashup Ventures in 2024.
- MVNT is launching pre-Series A fundraising to raise $1 million.
- The platform has 1,100 users and over 2,000 dance routines created.
- MVNT collaborated with Epic Games to develop an AI-powered music-to-dance suite using Unreal Engine.
- Choi has choreographed for BTS and Seventeen, including BTS's 'I Need U' and Seventeen's 'Falling Flower'.
- The startup aims to solve intellectual property problems for choreographers.
- MVNT plans to target meme creators initially, then professional choreographers and enterprises.
Entities
Artists
- Youngjun Choi
- Joon Jung
- Kyle Hanagami
- Hoshi
Institutions
- MVNT
- Mashup Ventures
- Epic Games
- Epic Games Korea
- Business Insider
- BTS
- Seventeen
- Suno
- Canva
- Unreal Engine
Locations
- Seoul
- South Korea
- United States