K-beauty exhibition explores Korean cultural influence from 18th to 21st centuries

An exhibition examines the historical development of Korean beauty products and their role in contemporary cultural influence. The show traces K-beauty's evolution from the 18th century through the 21st century, positioning it alongside K-pop as significant elements of Korea's soft power. Korean cosmetics have proliferated across retail displays globally, while K-pop idols dominate screens worldwide, making the K-beauty phenomenon increasingly visible. The exhibition explores how these cultural exports have become difficult to ignore in today's global landscape, examining their historical roots and contemporary manifestations.