Jysandal K-Beauty Branding and Packaging Design by GRAFY DESIGN
GRAFY DESIGN has introduced the branding and packaging for Jysandal, a high-end cosmetics line from Korea. The design concept is inspired by the 27.3-day lunar cycle and the skin's 28-day renewal process, presenting beauty as an 'Aging-Care Ritual' that evolves over time. The packaging incorporates a molded line pattern at its base, representing skin regeneration, while the overall design draws influence from traditional Korean white porcelain and moon jars. The graphics illustrate the harmony between the sun and moon, juxtaposing vibrant solar energy with tranquil lunar calmness. This unified brand identity connects K-Culture heritage with modern elegance, offering a refined K-Beauty skincare experience rooted in tradition. The project is featured on Behance, showcasing the studio's method of blending cultural symbolism with contemporary cosmetic design.
Key facts
- GRAFY DESIGN created the branding and packaging for Jysandal.
- The design is inspired by the moon's 27.3-day orbit and the skin's 28-day regeneration cycle.
- The brand identity proposes an 'Aging-Care Ritual' for beauty.
- The packaging design draws from traditional Korean white porcelain and moon jars.
- The graphic design contrasts solar energy with lunar stillness.
- The packaging features a molded line pattern at the base symbolizing skin regeneration.
- The project is featured on Behance.
- Jysandal represents the premium tier of modern Korean cosmetics.
Entities
Institutions
- GRAFY DESIGN