Justin Bieber Designs Limited Edition Vespa Sprint
Piaggio has unveiled a new limited edition Vespa Sprint designed by Canadian pop star Justin Bieber. The scooter is entirely white with silver flame graphics on the body, chosen by Bieber to represent creative drive, dynamism, and vitality. Bieber described his first Vespa ride in Europe as a unique experience of freedom. The collaboration continues Piaggio's strategy of partnering with global celebrities to appeal to younger audiences, following previous partnerships with Giorgio Armani, Christian Dior, and Sean Wotherspoon. Vespa's brand value was estimated at €906 million in 2021 by Interbrand, reflecting its status as an icon of Italian design and lifestyle. The scooter is part of the permanent collection of museums such as MoMA in New York and the Triennale Design Museum in Milan.
Key facts
- Justin Bieber designed a limited edition Vespa Sprint for Piaggio.
- The scooter is entirely white with silver flame graphics.
- Bieber described his first Vespa ride in Europe as a unique experience of freedom.
- Previous collaborations include Giorgio Armani, Christian Dior, and Sean Wotherspoon.
- Vespa's brand value was estimated at €906 million in 2021 by Interbrand.
- Vespa is in the permanent collection of MoMA and the Triennale Design Museum.
- The scooter was unveiled in 2022.
- Bieber's design emphasizes monochrome style and flame motifs.
Entities
Artists
- Justin Bieber
Institutions
- Piaggio
- Interbrand
- MoMA
- Triennale Design Museum
- Giorgio Armani
- Christian Dior
- Sean Wotherspoon
Locations
- Pontedera
- Italy
- New York
- Milan
- London
- Paris
- Europe