Júlia Imbroisi Designs Brand Identity for Afro-Brazilian Initiative Awá
The Awá Project, a social initiative honoring Afro-Brazilian cultural heritage, has its brand identity, naming, and marketing strategy crafted by Júlia Imbroisi. The visual design emphasizes earthy colors and incorporates a 'W'-shaped symbol inspired by Yoruba ideas of community and ancestry. Focusing on accessibility and fostering community ties, the design shuns strict corporate styles in favor of organic elements that evoke memory. The identity system features graphic motifs that symbolize social autonomy and belonging, along with typography and layouts that serve as a practical toolkit for conveying educational and cultural initiatives. This project was showcased on Behance.
Key facts
- Júlia Imbroisi created the brand identity for the Awá Project.
- The project is a social initiative celebrating Afro-Brazilian cultural heritage.
- The visual language uses earthy tones and a 'W'-shaped symbol.
- Design draws from Yoruba concepts of collectivity and ancestry.
- The identity includes naming and strategic marketing direction.
- The system is designed for easy daily use by the project team.
- Graphic elements represent social autonomy and belonging.
- The project was published on Behance.
Entities
Artists
- Júlia Imbroisi
Institutions
- Awá Project
- Behance