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Juan José Santos' 'Museo hechizo' Challenges Colonial Museum Logic

publication · 2026-05-20

In 2025, Juan José Santos published 'Museo hechizo' through Metales Pesados, which questions the alleged neutrality of Western museums, arguing they are shaped by colonial legacies. The book focuses on 'lo hechizo'—the blend of handmade fragility and transformative magic—positioning the museum as a battleground for competing narratives and histories. Santos highlights Latin American community-oriented museums that, despite their vulnerabilities, promote mutual support. He delves into the museum's variations, suggesting it can be interpreted through localized, minor perspectives. The narrative begins with a fable featuring speaking objects that challenge the authority of museums. Additionally, Santos critiques the epistemological foundations of these institutions while recognizing his own privilege in addressing colonialism. Notable examples include adaptable, activist museums dedicated to community welfare.

Key facts

  • Book 'Museo hechizo' by Juan José Santos published by Metales Pesados in 2025.
  • Santos critiques the Western museum as a colonial institution based on classification, extraction, and representation.
  • The concept 'lo hechizo' refers to handmade precarity and disruptive enchantment.
  • The book opens with a fable where museum objects speak at night.
  • Santos examines small, community-based Latin American museums as alternative models.
  • The author acknowledges his Spanish background and the contradictions of his critique.
  • The book discusses the museum's role in reproducing hierarchical history.
  • Santos argues the museum is a scene of ventriloquism where some speak for others.

Entities

Artists

  • Juan José Santos

Institutions

  • Metales Pesados
  • Artishock Revista

Locations

  • Chile
  • América Latina
  • Guatemala
  • Buenos Aires

Sources