JR's Pont-Neuf project funding questioned
At the Pont-Neuf, JR pays tribute to Christo and Jeanne-Claude, marking 40 years since their 1985 installation. While he asserts a model without public funding, the situation is more complex. Christo's preparatory sketches have sold for between €50,000 and €300,000, with a top sale reaching $2 million at Sotheby's. JR's lithographs range from €1,500 to €4,000, and unique pieces can go for €20,000 to €50,000, with a maximum public sale of $110,000. Funding from JR's previous works helps offset expenses, but sponsorship has become crucial, as acknowledged by Julien Neutres. The legal framework allows donors to receive a 60% corporate tax deduction and a 66% income tax deduction. The 1985 wrapping cost $2.5 million, while the 2021 Arc de Triomphe project was €14 million, and JR's initiative is projected at €10 million. Sponsors include Snap, Bloomberg Connects, Paris Aéroport, and Salesforce, with La Samaritaine providing space for a souvenir shop under a commercial agreement.
Key facts
- JR's Pont-Neuf project is an homage to Christo and Jeanne-Claude's 1985 wrapping.
- JR claims zero public funding, but sponsors and tax deductions involve public money.
- Christo's drawings sold for €50,000–300,000; JR's lithographs for €1,500–4,000.
- Revenue from previous projects and Perrotin exhibition covers only part of costs.
- Sponsors include Snap, Bloomberg Connects, Paris Aéroport, and Salesforce.
- La Samaritaine's commercial contract is not sponsorship.
- 1985 Pont-Neuf cost $2.5 million; Arc de Triomphe cost €14 million; JR's project estimated at €10 million.
- No official financing figures have been released.
Entities
Artists
- JR
- Christo
- Jeanne-Claude
Institutions
- Perrotin
- Sotheby's
- Snap
- Bloomberg Connects
- Paris Aéroport
- Salesforce
- La Samaritaine
- Le Journal des Arts
Locations
- Paris
- France
- Pont-Neuf
- Arc de Triomphe
- Roissy