Jordanluca's Absurdist Philosophy Walks Milan Fashion Week

During Milan Fashion Week Men's, the hybrid Italian-British brand Jordanluca presented its spring/summer 2024 collection, steeped in the philosophy of the absurd. The show featured blood-red tones, Victorian elements contrasted with City of London and Wall Street uniforms, and erotic garments with leather details and straps. Blazers, trench coats, and kilts reimagined as pencil skirts were shown alongside puff sleeves and pastel colors, with fire motifs symbolizing emotional burning in a post-pandemic society. The brand, founded in 2018 by Londoner Jordan Bowen (trained at Stephen Jones) and Trentino-born, British-adopted Luca Marchetto (student of Vivienne Westwood), draws inspiration from pop culture, contemporary art, and street culture. The designers met at the now-defunct Joiners Arms club. The collection aims to silence Milan's cynical metropolis with optimism, at least for the 15-minute show.