Jordan Wolfson's Con Leche at Galerie Jousse Entreprise

Jordan Wolfson's video 'Con Leche' (With Milk) was exhibited at Galerie Jousse Entreprise in Paris from January 9 to February 13, 2010. The fifteen-minute work features Diet Coke bottles filled with milk, equipped with short legs, walking through a deserted urban periphery. The bottles are drawn as small characters moving like nonchalant cartoon figures against a real background, following an invariable route as if on a closed circuit. Created by the New York-based artist and 2009 Prix Cartier winner, the bottles walk alone or in groups, sometimes in a leisurely manner, sometimes in military alignment. They never tire or deviate. Two voices accompany the repetitive action: the artist's and a woman's. The woman delivers fragments of advertising messages, while Wolfson interjects with requests like 'Can you put more sex in it?' or 'Could you stop talking and please normalize your speech?'—without any perceptible effect. Projected on loop, the video acquires the obsessive quality of a systematic work, allusively referencing the capitalist system and consumerism. Wolfson, known for blurring tracks between pop and conceptual art, combines theory with visual surprise and play.