Jonathan Grossmalerman's scathing critique of Frieze New York 2014's chaotic opening
Jonathan Grossmalerman attended the opening night of Frieze New York 2014 on Randall's Island, encountering significant logistical and professional failures. The fair's tent appeared impressive from outside but concealed what he described as a slipshod display inside. Galleries like Andrea Rosen and Peter Blum Gallery presented works poorly, with some pieces left leaning against walls or still crated. Gagosian Gallery's booth stood entirely empty, possibly as a statement or due to financial issues. Restaurants remained closed, garbage littered the venue, and staff seemed unhelpful or absent, with one individual drilling holes during the event. Grossmalerman questioned whether this disarray signaled an art market bubble burst, comparing the experience to feeling unwelcome at a Hasidic haberdasher. He noted few collectors present, only some art students carrying items who lacked knowledge. An update revealed ArtReview had provided incorrect dates, meaning his visit occurred before the actual fair, which reportedly proceeded smoothly. Despite this correction, Grossmalerman maintained his critique would have been valid if the situation had been real.
Key facts
- Jonathan Grossmalerman attended Frieze New York 2014's opening night
- The fair was held on Randall's Island in New York
- Galleries like Andrea Rosen and Peter Blum Gallery displayed works poorly
- Gagosian Gallery's booth was entirely empty
- Restaurants were closed and garbage was present at the venue
- ArtReview provided incorrect dates for the fair
- The actual fair reportedly went off without a hitch
- Grossmalerman's visit occurred before the official fair dates
Entities
Artists
- Jonathan Grossmalerman
Institutions
- Frieze New York
- Andrea Rosen
- Peter Blum Gallery
- Gagosian Gallery
- ArtReview
- The Armory
- Art Basel Miami
Locations
- Randall's Island
- New York
- United States
- London
- United Kingdom