Jonathan Grossmalerman's 2015 ArtReview essay on Kickstarter funding for artists

In a January & February 2015 ArtReview opinion piece, artist Jonathan Grossmalerman explores crowdfunding through Kickstarter as a financial solution for artists. He describes discovering the platform with help from his assistant Neal, noting how small contributions from many backers can accumulate into substantial funds. Grossmalerman details his personal financial struggles, including difficulty finding gallery representation and the return of his muse Joyce, which forced him to learn budgeting techniques. He mentions watching 'Life Hacking' videos on YouTube for tips and humorously describes heating his 200sqm loft with a tea light under a flowerpot. The artist contemplates using Kickstarter to fund various needs, from art supplies like paint, brushes, and canvas to larger items such as a Robinson R22 Beta II helicopter for travel or artistic projects. He lists potential expenses including a Warhol, a Calder print, a bionic hand, camera people, production assistants, a makeup lady, Soho Liquors, a studio assistant, a 'research' trip, HB pencils, entertainment lawyers, a boat, an electronic scale, and an ingenious invention. A key challenge he identifies is creating rewards for backers, questioning what to send in return for $25 contributions without feeling like he's working for the money, which he sees as contrary to the sharing economy ideal. Grossmalerman's essay reflects on the platform's potential and pitfalls for artists seeking alternative funding.