Jonathan Grossmalerman's 2015 Armory Show Observations Reveal Gallery Survival Strategies

Jonathan Grossmalerman attended The Armory Show in 2015, encountering gallery representatives who reported strong sales despite visible challenges. Casper Grünbaggerwert of Neue Immer Tunnel, operating in Frankfurt and Toronto, had replaced his entire artist roster after losing previous ones, selling out his booth with new works. Jayne Cobett from Mattatuck & Tyler Gallery, with locations in New York, Paris, and Berlin, sold out her booth within two hours, though her display featured anonymous process paintings. Nigel Wigerberry of Gristle & Windsor, based in London, New York, and Leipzig, appeared miserable but smiled. Marian Pitchacouskiarian from RELENTLESS Gallery, with branches in Zurich, Essen, and Chicago, seemed shaken. Gunther Kamchuckowsky of GRUMBLEHEIM Galerie, present in Rostock, Copenhagen, and Wolverhampton, was propped up by an assistant. Thomas Vitrineoux, facing financial trouble and a French government investigation, also claimed to have sold out his booth, despite paltry offerings. Grossmalerman reflected on his own financial struggles, noting changes in his spending habits after collectors were executed in Russia. The article was published in April 2015 by ArtReview.