Jonas Lund's Fair Warning Questions Art Valuation by Algorithm
Jonas Lund's web-based artwork 'Fair Warning' critiques the application of big data analytics to art valuation. Commissioned by Whitechapel Gallery and Phillips, the piece consists of 300 rapid tests measuring personal tastes and preferences of contemporary art audiences. Lund, who has long explored the contradictions of algorithmic evaluation in the art world, uses the work to satirize the notion that quantitative methods can effectively assess artistic value. The project underscores the failure of algorithms to capture subjective aesthetic judgments, highlighting the absurdity of reducing art to data points. 'Fair Warning' was published on fairwarning.tech and featured in Artribune Magazine #33.
Key facts
- Jonas Lund created 'Fair Warning', a web-based artwork.
- The work was commissioned by Whitechapel Gallery and Phillips.
- It consists of 300 rapid tests measuring art audience preferences.
- Lund critiques algorithmic valuation of contemporary art.
- The piece satirizes big data's ability to quantify artistic taste.
- Published on fairwarning.tech.
- Featured in Artribune Magazine #33.
- Article written by Matteo Cremonesi.
Entities
Artists
- Jonas Lund
Institutions
- Whitechapel Gallery
- Phillips
- Artribune
Locations
- Londra
- United Kingdom
- Brescia
- Italy