John Lewis Christmas Ad Features Elton John's Origin Story
John Lewis & Partners has released its 2018 Christmas advertisement, featuring Elton John. The spot, with the tagline "some gifts are more than just gifts," tells the story of the musician's life in reverse, culminating in a scene where a young Elton receives a piano from his mother on Christmas morning. The ad is set to John's iconic song "Your Song." Elton John, who will turn 72 in March 2019, is currently on his final world tour. The advertisement aims to evoke an emotional response, highlighting the power of gift-giving.
Key facts
- John Lewis & Partners released its 2018 Christmas advertisement.
- The ad features Elton John and is set to his song 'Your Song.'
- The story is told in reverse, showing Elton John's life from present to childhood.
- The climax shows young Elton receiving a piano from his mother on Christmas morning.
- Elton John is currently on his final world tour and will turn 72 in March 2019.
- The tagline is 'some gifts are more than just gifts.'
- The ad aims to evoke emotion and highlight the significance of gifts.
- The advertisement was published in November 2018.
Entities
Artists
- Elton John
Institutions
- John Lewis & Partners
Locations
- United Kingdom