ARTFEED — Contemporary Art Intelligence

Joana Vasconcelos's Feminist Art Takes Over Ascona Museum

exhibition · 2026-04-26

Joana Vasconcelos, born in Lisbon in 1971, is showcasing her inaugural solo exhibition at a Swiss public venue titled "Joana Vasconcelos – Flower of my desire," hosted at the Museo Comunale d’Arte Moderna in Ascona. The exhibition, curated by Mara Folini and Alberto Fiz, comprises more than 40 pieces spanning from the 1990s to the present, featuring installations, paintings, and videos. Notable works include "Wash and Go" (1998), "La Baronessa" (2023), "Fashion Victims" (2018), and "Coração Independente Vermelho #3" (2013). Vasconcelos has shown her work at three Venice Biennales, made history as the first woman to display at the Palace of Versailles and Guggenheim Museum Bilbao, and has collaborated with Dior. She shares her insights on art, fashion, and creative freedom in an interview.

Key facts

  • Joana Vasconcelos's first solo show at a Swiss public institution is at Museo Comunale d’Arte Moderna in Ascona.
  • The exhibition 'Joana Vasconcelos – Flower of my desire' includes over 40 works from the 1990s to today.
  • The show was strongly desired by director Mara Folini.
  • At the entrance, visitors must pass through 'Wash and Go' (1998), two mechanical rollers covered in colored tights.
  • The monumental textile sculpture 'La Baronessa' (2023) is ten meters tall and references Marianne von Werefkin.
  • 'Fashion Victims' (2018) features three nude dolls gradually covered by motorized threads.
  • 'Coração Independente Vermelho #3' (2013) uses over two thousand red plastic disposable forks.
  • Vasconcelos has participated in three Venice Biennales and was the first woman to exhibit at Versailles and Guggenheim Bilbao.
  • She collaborated with Dior under Maria Grazia Chiuri.
  • An interview titled 'I am the female version of Duchamp' will appear in the Allemandi catalogue.
  • Vasconcelos views the intersection of art, fashion, and design as fertile ground.
  • She rejects the label of kitsch, describing her work as a transformation of the ordinary into the extraordinary.

Entities

Artists

  • Joana Vasconcelos
  • Mara Folini
  • Alberto Fiz
  • Marianne von Werefkin
  • Maria Grazia Chiuri
  • Amália Rodrigues
  • Wim Delvoye
  • Hugo Ball
  • Hans Arp
  • Alexej Jawlensky
  • Paul Klee
  • Hermann Hesse
  • Harald Szeemann
  • Bernard Arnault

Institutions

  • Museo Comunale d’Arte Moderna
  • Allemandi
  • Dior
  • Reggia di Versailles
  • Guggenheim Museum Bilbao
  • Artribune
  • Amazon

Locations

  • Ascona
  • Switzerland
  • Lago Maggiore
  • Canton Ticino
  • Lisbon
  • Portugal
  • Venice
  • Versailles
  • Bilbao
  • Japan
  • Monte Verità
  • New York
  • Cernobbio
  • Sicily
  • Milan

Sources