JetBlue sued for alleged surveillance pricing using customer data

A proposed class action lawsuit filed in Brooklyn federal court accuses JetBlue Airways of using customer browsing data to artificially inflate airfare prices. The complaint alleges that JetBlue employs surveillance pricing technology to track users' online behavior, including search history and purchase intent, to dynamically adjust ticket prices in real time. This practice, if proven, would violate consumer protection laws by deceiving customers into paying higher fares based on their perceived willingness to pay. JetBlue has denied the allegations, stating that it does not engage in such practices and will defend itself against the claims. The lawsuit seeks damages for all affected customers and demands a jury trial. The case highlights growing concerns over data privacy and algorithmic pricing in the airline industry.