JetBlue introduces BlueFirst domestic first-class and restructures fares
On Monday, JetBlue revealed a revamped fare structure that centers on four onboard experiences: Main, EvenMore, BlueFirst, and Mint. The airline is set to introduce a domestic first-class service later this year, with BlueFirst designated as its new offering for domestic first-class travel.
Key facts
- JetBlue announced a restructured fare system on Monday
- The new system includes four onboard experiences: Main, EvenMore, BlueFirst, and Mint
- BlueFirst is the new domestic first-class product
- The launch is planned for later this year
Entities
Institutions
- JetBlue
Sources
- Quartz —