Jessica Walsh's &Walsh Creates Vibrant Campaign for IZZE Sparkling Juice
IZZE Sparkling Juice has launched a fresh campaign designed by Jessica Walsh's studio, &Walsh, that emphasizes diversity and fluidity. The campaign features lively, multi-colored gradients used creatively in photos and dynamic animations. Its visual style stands out with striking colors and a unique branding approach, showcasing confident individuals expressing themselves. Jessica Walsh, who serves as a creative director at &Walsh in New York, co-founded Sagmeister & Walsh in 2017. Walsh spearheaded the project, with Felipe Rocha overseeing the design alongside a skilled team that included Shy Inbar and others. Production was handled by Group Theory, Erica Grubman, and Molly Bunk.
Key facts
- Campaign for IZZE Sparkling Juice by &Walsh
- Celebrates diversity and fluidity
- Uses fluid multi-color gradients as lighting technique
- Dynamic animation in visuals
- Art direction by Jessica Walsh
- Lead design by Felipe Rocha
- Team of 12 designers listed
- Production by Group Theory, Erica Grubman, Molly Bunk
Entities
Artists
- Jessica Walsh
- Felipe Rocha
- Shy Inbar
- Chen Yu
- Gabriela Namie
- Angela Iannarelli
- Yotam Hadar
- Hee Jae Kim
- James
- Daniel Forero
- Jessica Pettway
- Valentin Breyne
- Harry Butt
- Erica Grubman
- Molly Bunk
Institutions
- &Walsh
- Sagmeister & Walsh
- Group Theory
- IZZE
Locations
- New York
- United States