ARTFEED — Contemporary Art Intelligence

Jessica Walsh's &Walsh Creates Vibrant Campaign for IZZE Sparkling Juice

other · 2026-05-09

IZZE Sparkling Juice has launched a fresh campaign designed by Jessica Walsh's studio, &Walsh, that emphasizes diversity and fluidity. The campaign features lively, multi-colored gradients used creatively in photos and dynamic animations. Its visual style stands out with striking colors and a unique branding approach, showcasing confident individuals expressing themselves. Jessica Walsh, who serves as a creative director at &Walsh in New York, co-founded Sagmeister & Walsh in 2017. Walsh spearheaded the project, with Felipe Rocha overseeing the design alongside a skilled team that included Shy Inbar and others. Production was handled by Group Theory, Erica Grubman, and Molly Bunk.

Key facts

  • Campaign for IZZE Sparkling Juice by &Walsh
  • Celebrates diversity and fluidity
  • Uses fluid multi-color gradients as lighting technique
  • Dynamic animation in visuals
  • Art direction by Jessica Walsh
  • Lead design by Felipe Rocha
  • Team of 12 designers listed
  • Production by Group Theory, Erica Grubman, Molly Bunk

Entities

Artists

  • Jessica Walsh
  • Felipe Rocha
  • Shy Inbar
  • Chen Yu
  • Gabriela Namie
  • Angela Iannarelli
  • Yotam Hadar
  • Hee Jae Kim
  • James
  • Daniel Forero
  • Jessica Pettway
  • Valentin Breyne
  • Harry Butt
  • Erica Grubman
  • Molly Bunk

Institutions

  • &Walsh
  • Sagmeister & Walsh
  • Group Theory
  • IZZE

Locations

  • New York
  • United States

Sources