ARTFEED — Contemporary Art Intelligence

Jenni Hiltunen's 'Add Red or Not' Challenges Perfection at Mimmo Scognamiglio

exhibition · 2026-04-27

Finnish artist Jenni Hiltunen (b. 1981, Hollola) presents her third solo show with Mimmo Scognamiglio Artecontemporanea in Milan, titled 'Add Red or Not', continuing a decade-long collaboration. The exhibition critiques the 'posing culture' of fashion magazines and interior design, where perfect images dominate. Hiltunen's 'disheveled' women, with exaggerated eyes and visible paint drips, reclaim authenticity and imperfection. The title references Richard Shiff's essay on Joan Mitchell. A standout work, 'Black Door of Georgia' (2023), pays homage to Georgia O'Keeffe's iconic black door in New Mexico. The show runs at the Milan gallery in 2023.

Key facts

  • Jenni Hiltunen's third solo exhibition with Mimmo Scognamiglio Artecontemporanea in Milan
  • Exhibition title: 'Add Red or Not'
  • Artist born in Hollola, Finland in 1981
  • Show critiques 'posing culture' of fashion and interior design
  • Paintings feature exaggerated eyes and visible paint drips
  • Title references Richard Shiff's essay on Joan Mitchell
  • Work 'Black Door of Georgia' (2023) references Georgia O'Keeffe's New Mexico home
  • Exhibition held in 2023

Entities

Artists

  • Jenni Hiltunen
  • Joan Mitchell
  • Georgia O'Keeffe
  • Richard Shiff
  • Henri Matisse

Institutions

  • Mimmo Scognamiglio Artecontemporanea

Locations

  • Milan
  • Italy
  • Hollola
  • Finland
  • New Mexico
  • United States

Sources