Jelly Sandals Return as Summer Footwear Trend Sparked by The Row's 2024 Collection

The Row's pre-fall 2024 collection ignited a revival of jelly sandals, transforming them from a niche item into a mainstream summer essential. Models showcased colorful, netted versions reminiscent of Mediterranean shores, with the Olsen twins' endorsement creating significant fashion buzz. Jennifer Lawrence, a noted devotee of the brand, has been photographed wearing various jelly styles including fisherman sandals and PVC flip-flops, further cementing their popularity. This season offers diverse options from multiple designers: Gucci and J.Crew provide fisherman silhouettes, while Ancient Greek Sandals, Loeffler Randall, and Tory Burch present thong sandals and slides in transparent rubber. Chloé introduces heeled variations with Cinderella blue peep-toe mules straight from the runway. The trend extends across styles including ballet flats, Mary Jane flats, slingbacks, wedges, and classic slip-ons from brands like Christopher Esber, Jeffrey Campbell, and Los Angeles Apparel. Available through retailers like Bergdorf Goodman, these waterproof shoes are expected to appear widely from New York City streets to European coastlines during summer 2026.