ARTFEED — Contemporary Art Intelligence

Jeffrey Deitch and Uniqlo Launch Arts for All Fashion Line

market-auction · 2026-05-05

Japanese clothing giant Uniqlo, known for its minimalist aesthetic, is partnering with renowned art dealer and former MOCA Los Angeles director Jeffrey Deitch to launch a low-budget artist-designed product line called Arts for All. The collection will debut on January 20 in two of Uniqlo's three New York flagship stores (Soho and 34th Street), with a "store within a store" concept. Beyond apparel, the project includes events at Deitch Projects gallery in Soho featuring street artists AIKO and Daze. The initiative pays homage to Gilbert & George, the British artist duo who adopted the "Art for All" motto in the late 1960s while at Central Saint Martins. On opening day, a historical display will showcase works from the 1980 Times Square Show, a seminal exhibition in New York's entertainment district that aimed to democratize art access.

Key facts

  • Uniqlo partners with Jeffrey Deitch for Arts for All line
  • Launch date: January 20
  • Products sold at Uniqlo Soho and 34th Street stores in New York
  • Events at Deitch Projects gallery with AIKO and Daze
  • Motto inspired by Gilbert & George's 'Art for All'
  • Historical display of works from 1980 Times Square Show
  • Gilbert & George met at Central Saint Martins in late 1960s
  • Times Square Show aimed to democratize art access

Entities

Artists

  • Jeffrey Deitch
  • AIKO
  • Daze
  • Gilbert & George

Institutions

  • Uniqlo
  • MOCA Los Angeles
  • Deitch Projects
  • Central Saint Martins

Locations

  • New York
  • Soho
  • 34th Street
  • 5th Avenue
  • Times Square
  • London

Sources