ARTFEED — Contemporary Art Intelligence

Jeff Koons Photographs Gretchen Mol for New York Times Magazine

publication · 2026-04-23

During the Armory Show, Jeff Koons collaborated with the New York Times Magazine on a photo spread titled 'Style: Jeff Koons Dresses (and Undresses) Gretchen Mol,' published on March 12. The feature, spanning pages 55 to 63, shows the actress posing with Koons's signature inflatable toy sculptures. While some images are described as kitschy, others evoke the eroticism of Koons's earlier work with Ilona Staller (Cicciolina). The article criticizes the Armory Show for its provincialism, noting that New York does not need an art fair and that the event has moved from its original location to the Piers on the Hudson River. The piece also contrasts Koons with Andy Warhol, arguing that Warhol was a more multifaceted creator.

Key facts

  • Jeff Koons photographed Gretchen Mol for the New York Times Magazine.
  • The spread was titled 'Style: Jeff Koons Dresses (and Undresses) Gretchen Mol'.
  • It appeared on pages 55 to 63 of the March 12 issue.
  • Koons used his inflatable toy sculptures as props.
  • The Armory Show was held on the Piers, not at the original Armory building.
  • The article claims New York does not need an art fair.
  • Koons is described as an heir to Warhol, but the article disputes this.
  • A photo on page 64 shows a couple with the caption 'headphones saved our marriage'.

Entities

Artists

  • Jeff Koons
  • Marcel Duchamp
  • Andy Warhol
  • Ilona Staller (Cicciolina)

Institutions

  • Armory Show
  • New York Times Magazine
  • Interview Magazine

Locations

  • New York City
  • Upper East Side
  • Park Avenue
  • Gramercy Park Hotel
  • Chelsea
  • Hudson River
  • Piers

Sources